A SEO Agency with accountability
We deliver real SEO results
You don't spend much time on the 2nd page of Google – so why should your website?
SEO can be transformative; it can elevate your business to new levels by bringing in sales and enquiries from your target market. It can change small companies into big market players like little else.
An effective SEO strategy ensures a number of things; that Google is getting the right impression about what your business does, what kind of customers and search terms are the right match, and why your brand and site deserve to appear above your competitors.
At Optimising, we don't believe in “one size fits all” SEO solutions, this is why each of our campaigns and solutions is unique. Personalisation is key.
We use experience gained over 15+ years and through hundreds of campaigns. Combined with knowledge of current trends and techniques, our team of technical experts will tailor a solution that aligns with your marketing and sales objectives and, importantly, gets you the results you need.
We focus a lot of manual hours on creating an engaging website with great structure and content to build your online reputation in an effective and sustainable way. The aim of modern SEO is to impress Google – not trick them!
How do we define SEO?
Increasing your relevance to Google and your customers
Search Engine Optimisation (SEO) is the name given to any activity that attempts to improve where you rank (usually for specific keywords) across Google's search results. Getting on to the first page of Google, especially for keywords related to your business objectives, attracts relevant visitors to your site, and helps to drive conversions.
How does SEO work?
Staying relevant by being ahead of the pack
When people search for something on Google, the search engine's powerful algorithm ranks a number of webpages in terms of their relevance to your search. This is the reason why you get exactly what you’re looking for (or at least something highly relevant) every time.
The relevance of a website is based on thousands of factors.
We won’t bore you with the details, but Google's aim is to display the websites that do the most authoritative job of satisfying the user’s query, and sometimes intent, at the top of the search.
Some major factors to consider are:
- Does the content accurately match what the user is searching for?
- Is the website readable across desktop, tablet, and mobile devices?
- What kind of authority does your website hold in the eyes of Google?
Why SEO?
Don’t look for your customers, let them find you
Search Engine Optimisation (SEO) has something for anyone operating a commercial website.
Google is the biggest opportunity you have to reach new customers, and the most effective long-term way to reach new customers is a better ranking through SEO.
SEO is a vital part of any complete digital marketing strategy, and should be considered in conjunction with all other parts of your marketing mix such as design, branding, PR, content, and offline advertising.
What we do in an SEO campaign
An effective SEO strategy ensures that Google is getting the right impression about what your business does. It also ensures an understanding of what kind of customers and search terms are the right match, and why your brand and website deserve to appear above your competitors.
We put in the time, effort, and expertise to ensure your campaign can perform to its full potential.
Research and Strategy
A campaign without a clear and results-driven plan is destined for failure.
We aim to equip your business with a competitive advantage by carefully researching a personalised digital marketing plan that will change your business. As we often mention, there is no “one-size-fits-all” solution with SEO.
We spend significant amounts of time researching market competitors while analysing client and customer data, creating the exact roadmap that will lead you to success.
This strategy may include addressing technical on-page SEO issues, content strategies, UX changes, and much more.
Link Building
At Optimising, we have a large focus on on-page factors and technical SEO. We also don't neglect the creation of quality links that point back to your site to help it's reputation and rankings.
As a rule, backlinks should be natural and created by humans, for humans (not search engines). This is why we do everything manually here at our Melbourne offices. Quality control in link building is essential nowadays to avoid Google's penalties.
We like to be flexible with the off-page SEO that we do. Something that works really well for one client might not have the same impact for the next.
Reporting and Analysis
Without proper analysis and reporting the success of a campaign can be difficult to measure. We strongly believe that by analysing and learning from our results, we continually evolve and grow, and we apply the same thinking to each and every campaign that we run.
Each month, the team spends time going over the previous month’s results with a fine tooth comb, so you get a blow-by-blow report with full commentary. No stone is left unturned.
Using proprietary ranking and reporting tools, we provide detailed, easy to read monthly written (and periodically video) reports to keep you and your team constantly updated on your campaign.
With us, you’re never in the dark – it’s your business and you deserve to know what’s going on at every step of the way.
Our SEO Team
Top of the SEO game
Optimising prides itself on its great people.
We are all dedicated to our clients, have decades of combined experience in the SEO field, and have all the necessary skills to make your campaign a success, but it's our attention to detail and transparency that really sets us apart.
Types of SEO Campaigns
A customised SEO solution for a complex situation
No business or SEO campaign is exactly the same, which is why we are flexible with the engagement options we offer to our clients:
Ongoing SEO Campaigns
Technical SEO Audits
SEO Migrations
Local SEO
Content writing
Shopify SEO
SEO case studies
Learn why we've been trusted with SEO Campaigns by businesses over many years
Optimising has been around for a while. We've seen SEO change completely in the time we've been doing it – and we're still here!
What's our secret? Real SEO work, and real SEO results...and some amazing clients.
