An SEO Agency with Results-Driven Search Strategy
Your customers aren't digging deep into search results – and your website shouldn't be buried either. Strategic search optimisation can be genuinely transformative, connecting you with quality prospects who are actively seeking what you offer.
Our tailored approach has helped growing companies establish themselves as recognised players in their markets.
Why Focus on Search Visibility?
Let your ideal customers discover you naturally
Search optimisation has value for any business with an online presence. Search engines represent your biggest opportunity to connect with new customers, and organic visibility provides the most sustainable long-term path to consistent customer acquisition.
This works best as part of a complete digital strategy, complementing your design, branding, content marketing, PR efforts, and traditional advertising channels.
What we do in a search campaign
Increasing brand visibility everywhere
An effective strategy ensures search engines understand exactly what your business offers and why you're the right match for specific customer searches. We identify which prospects are most valuable and demonstrate why your brand deserves prominent visibility ahead of competitors.
We invest the time, expertise, and strategic thinking needed to help your campaign reach its full potential.
Our Specialised Capabilities
Search Campaigns
Build sustainable organic growth with custom strategies that adapt as your business evolves.
Our focus areas include ongoing optimisation for long-term online success, delivering regular performance insights that drive real improvements while implementing tailored approaches that reflect your unique market position and competitive landscape.
Technical Audits and Project Based Work
Identify genuine opportunities through comprehensive assessments that uncover what's holding back your performance.
Our process covers complete evaluation of your website's search performance, providing practical recommendations for immediate improvements alongside clear roadmaps for both quick wins and strategic growth that deliver measurable results.
Website Migrations
Protect your hard-earned search visibility during website updates or platform changes.
Our migration expertise includes careful planning to preserve your existing search equity, methodical implementation with minimal disruption to your current rankings, and ongoing monitoring to ensure continued performance throughout the transition process.
AI & LLM's
Navigate the evolving search landscape with strategies designed for AI-powered search experiences.
Our AI-focused services include content optimisation for large language models and AI search features, strategic planning for voice search and conversational queries, and future-proofing your presence for emerging search technologies and platforms.
Our Search Team
Leading through expertise and dedication
The Optimising team is built around talented people who genuinely care about client success. With decades of combined experience in digital marketing, we bring both the technical skills and strategic insight needed for campaign success.
What truly makes us different us is our commitment to transparency and attention to the finer detail.
The Optimising Difference
With over 17 years of experience across hundreds of campaigns, our Melbourne-based team of technical specialists creates solutions that support your broader marketing and sales goals. We dedicate significant manual effort to building engaging websites with solid technical foundations and valuable content, earning trust through genuine expertise rather than shortcuts.
We work closely with you to understand what makes your business distinctive, ensuring your digital presence showcases your competitive strengths and resonates with your ideal customers.
Case Studies
Some of our many success stories
adidas
National Dental Clinic
Henne
The Good Guys
Nandos
Cake Decorating Central
Jim's
Man with a Van
Denton's
Let's Get Specific
When it comes to SEO, the details matter. Beyond the big-picture strategy, we specialise in technical deep-dives, smooth migrations, and local visibility improvements. Whether you’re running a single-location business, scaling nationally, or building an eCommerce store on Shopify, we focus on the practical work that drives lasting results.
Some of those things we can help you with include:
