Click-onomics - Click Frenzy and the future of online retailing
James Richardson
Co-Founder & Partnerships
Posted: 24 Mar 2020
This week Australian online retail workhorse, Power Retail, launched it's 24-hour retail spending spree, Click Frenzy to stunning success. The frenzy begins on Tuesday 20th at 7pm and has received huge sign ups and media attention from across Australia. The sale mirrors the American 'Black Friday' tradition, the weekend after Thanksgiving celebrations that sees the biggest sales day in the US retail year.
Retailers offer huge discounts on electronics, books, home appliances, bedding and everything else you can imagine. It causes some pretty rabid crowds, all clawing toward their next big bargain. For those more discerning shoppers who avoid the crowds and choose to shop online, there's Cyber Monday, the few days after Black Friday where stock is migrated into online channels and digitally hawked to the highest bidders.
It's a little more our pace as Aussies, isn't it? Luckily, this retail phenomena has now found a place with Australians, Click Frenzy begins at 7pm Tuesday with big brands looking to push their products to make room for summer stock.
These retailers include Myer, Target and Westfield with brands across fashion, lifestyle, electronics and home improvement up for dramatic discounts. With the development of smarter retailing, logistics and supply channels, direct-to-consumer retailing via internet and postage is becoming the latest retailing trend, pushing sales in the post-GFC times.
It seems the only way retailers can survive, with new and efficient online transaction methods that cut costs and improve the shopping experience into quick and simple online ordering. Watching the changes in our industry are so exciting because it reflects much larger societal changes from the interaction between technology and commerce.
It's an exciting time for Australian business so we encourage our colleagues and clients to check out this landmark in Australia's nascent digital economy. With this new advent in online retailing, it's obvious that all business should be marketing and selling online by now. If you're not sure how your business can get started, get in touch with one of the team at Optimising for a chat about your online marketing options.
James Richardson
Co-Founder & Partnerships
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
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