Matt Cutts on Google in the coming months
James Richardson
Co-Founder & Partnerships
Posted: 25 Mar 2020
Today, Matt Cutts released a new webmaster video which explains (in some detail) the plans for Google related to Search in the coming months. There was some really interesting insight into something that we would not normally get access to.
The highlights for us:
- Penguin 2.0 - Targets Web-spam
Matt Cutts has said that this could have a much bigger impact than any previous penguin updates so this one will be VERY interesting.
- Advertorials - Next on the Chopping Block
Nothing major to worry about here, but if you are placing paid advertisements on your website disguised as genuine content - look out
- Deny value to link spammers
This is certainly a good thing for those of us who are doing the right thing in our link building efforts.
- More Sophisticated Link Analysis
- Better detection of hacked websites and communication with webmasters who own hacked websites
With the big rises in hacked websites (WordPress in particular), this will greatly benefit all, by providing webmasters with much more information on website issues and how to fix them.
- Improved Panda Signals
Soften the blow for good sites that have been hit
James Richardson
Co-Founder & Partnerships
Working in the SEO industry for many years alongside some of Australia’s biggest brands, James started his online career running online Sports Fan sites, as well as cutting his teeth on several successful eCommerce brands and content sites.
Previously holding various senior roles across the Sales and Marketing teams for ASX listed companies, he went on to found Optimising with Daniel and is proud he has helped mould it into one of Australia's leading SEO agencies.
When he’s not in the office he’s at home having pretend tea parties, or building a cubby house in the lounge room with his three young girls.
We value purpose over profit and take action.
Our values and beliefs have always set the tone and approach to our business. It's not just enough to grow as a company and produce profits, we have a global responsibility to make our economy more inclusive and sustainable. As both a B Corp and a member of 1% for the planet, we have further cemented this purpose within our organisation.
However, our work isn't done quite yet. For Optimising, this is simple the start of our journey towards building a better business and world!
Partner with
the real deal
Chat with us today and we’ll get you the results you deserve.
We acknowledge the Wurundjeri Woi Wurrung people as the Traditional Owners of the land now known as Richmond. We pay our respects to Elders from all nations - and to their Elders past, present and future.
Optimising is committed to cultivating and preserving a culture of inclusion and connectedness. We are able to grow and learn better together with a diverse team of employees.
